Digital Economy Digest : E-Commerce and Internet Technologies

Welcome back everyone!

This week I am back at with a blog in the great area of the digital economy. Strap is because this is going be an exciting one.

This week I am going to talk about e-commerce and internet technologies that can help businesses who want to burst into the online field.

I am also going to recommend some online platforms for a gym to use to make the lives of all the gym fanatics easier, a clothing boutique for the shopaholics and a cafe for the crazy coffee drinkers.

Firstly, let me tell you all what e-commerce is:

E-commerce, or electric commerce is commercial transactions conducted over the internet. Basically, it is using the internet to buy or sell things. If any of you use Shein, Pretty Little Thing, Boohoo, you are already an active user of e-commerce.

Statistics are showing that global e-commerce could reach $8 trillion by 2026, this is a MASSIVE amount of money.

A staggering amount of people are using online shopping and if your products are not there, you are missing out.

I researched a lot around this topic and found some amazing platforms that I think could turn the tide for business and help them earn more money AND more customers.

Here is a link to a video to give you even more information: (36) What is eCommerce? - YouTube

A Gym

When it comes to a gym, they need a platform that can help them with things like, managing memberships, payments, scheduling classes, tracking attendance and even providing workout plans.

A gym is all about making it easier for people to stay fit and reach their fitness goals :).

Exercise.com is an all-in-one fitness e-commerce platform that can be used to run your fitness business online. Their software can be used to sell workouts, livestreams, and create custom workout plans in a fraction of the time you thought possible.

A Clothing Boutique

For clothing boutiques, there is a need for customer support, payment options, scalability and analytics reporting and much more. When choosing an e-commerce platform, those needs must be met, if the platform lacks those features, I recommend avoiding it.

A platform that I found very suitable and combines all those needs is Shopify.

Shopify allows you to sell all kinds of clothing products, it is ideal for boutiques that want to start moving their store online and you can even sell your products on Facebook, Amazon or eBay.

With Shopify you can add unlimited amounts of clothes, have access to 3rd- party software integrations, an in-house payment system with 0 transaction fees and a mobile app.

A Cafe

For cafe's an e-commerce platform needs to showcase their menu, take online orders and manage inventory. the goal is to provide seamless online ordering experiences for customers and boost your sales.

Square is the way to go! Cafe's can easily manage orders, accept payments, track inventory and it even offers additional features like loyalty programmes and who doesn't love a free coffee?

Square also offers analytics to owners as well as offering marketing features such as email marketing.