Digital Economy Digest : Search Engine Optimization

Welcome back everyone!

I hope you all found my last blog helpful and informative. This week I am going to be talking about search engine optimization and the top ten tips to help you.

Don't let those words scare you, I am going to explain it all in this post!

So what is search engine optimization fist of all?

SEO helps your website to rank better in search engine results, basically what it does it helps your website or blog be among the first results when someone searches for a product or content.

SEO will help you to deliver excellent user experience, boost your brand awareness and lower your digital marketing budget since it is cheap to implement.

Let's face it, people very rarely use a URL to search for what they are looking for, they usually use a brand name or a couple of words and wait for Google to give you the website you want on a silver platter.

So you want to know how you can be among the first results after a google search?

Keep reading because my top ten tips will be your salvation

Top 10 Tips to Improve Your Search Engine Optimisation

1. Create Compelling Title Tags and Meta Description

The title tag and meta descriptions are very important when it comes to SEO. Your title tag presents a summary of what your website contains as well as if it is relevant to the users search.

Your meta description gives a summary of what your website is about and you use it to convince users to click into it.

Here is an example:

2. Improve Your Page Speed

The speed of your page is absolutely ESSENTIAL. Google SEO prioritises pages that load faster and if yours is not fast enough you will miss out.

People want pages that load quickly and show what they are looking for fast.

You can see your website page speed using Googles PageSpeed Insights by entering in the URL.

3. Aim For Featured Snippets

The feature snippet gives an answer or snippet about the searched topic and they allow your website to appear stronger than others.

People will view your information as truthful and trustworthy, this means that they will keep returning to your page.

4. Focus on User Experience

This is a vital area of SEO. By improving your loading speed, having a mobile friendly page and using proper dimensions, your users will enjoy their experience more.

5. Structure Your Content Well

You must have well structures information to give your viewers the best there is and this will boost your SEO. If your structure is poor, people will leave your website.

You can improve your structure by having clear headings and subheading and arrange your information in a way to allow viewers to find what they want quickly.

6. Learn From Your Competitors

Use the SEO competitor analysis to see what SEO strategies they are using and you can use these concepts in your own way.

You should focus on areas like keywords, content and backlinks.

7. Make Sure Your Website is 'Link Worthy'

Other website linking to yours is essential for successful SEO. If your website is full of wonderful and useful information, other websites will link to it naturally, they may not even ask you to link because it is so good.

8. Learn How To Use Google Search Console

Google search console will be your best friend when it comes to SEO tools on the market.

It has numerous features that you can use for example, URL inspection, index coverage reports, performance reports, reports share function and report filters.

9. Optimize Images for SEO

Google have recently said that properly optimized images can help your pages rank higher in Google web search.

All you need to do for this is keep to image SEO best practices in mind.

1. Name your images with descriptive filenames

2. Use image ALT Text

10. Remember Content is King

Building great content and keeping it up to date is the key to SEO. People love highly topical websites that are up to date and give them trustworthy information. Users have to like what they see.